millennial woman with blonde hair wearing pink jacket leaning against light brick wall

Yes, A Property Manager Is A Real Realtor!

Property Management is a career choice! Yes, you are a “real” Realtor! There is a popular assumption out there that a career in property management was a last resort or the result of a failed sales career. I have even been asked by clients if I had to have a Real Estate license to be a property manager. I have also been discouraged from concentrating on “just rental activity” instead of all those lucrative sales. Early in my career, I even had to fight to have my rental commission counted as income! Happily, I have been around long enough to see this industry evolve into a more respected profession–one that is desired by companies instead of discouraged.

I have said many times that I could never work for any other property management company. Those words are not meant as a sales pitch or even an exaggeration. I came to this company with no professional experience, just experience in a family business. I quickly learned that growing up in a business is not the same as professional dedication to a career. What felt at times like a whirlwind of chaos and confusion working for family was often brought about by a lack of skills, education and training. It made me want to run from the management side of Real Estate. Little did I think that after years of selling homes I would drift back into the rental world.

I found, however, that I liked the quick nature of the work. I enjoyed the control a Property Manager has over every deal. I polished my sales skills beyond what I thought was possible. I discovered that the phrase “list to last” was true of property management as well as sales. All those listing skills are essential for success. A property manager’s listing and marketing plan may sound a bit different than that of a sales agent’s, but they both have the same goal and rely on the same skills. With the proper education and support, I found myself flourishing in property management, and I didn’t feel like any less of a “real” Realtor.

Real estate sales are the very definition of “peaks and valleys”. Property management has an advantage over sales because of the residual monthly management income that evens out the terrain. A company that offers this service has a responsibility to provide a professional roadmap to the agents that dedicate their time and talents in search of growth. I spent many years in this industry trying to transform sales marketing pieces and tools into something that would be appropriate for the management world. At Berkshire Hathaway HomeServices Florida Properties Group, I don’t have to do that anymore. I now have everything I need to concentrate on selling the services that people need to protect their investment.

A “real” Realtor means something different to each professional. A real property manager knows the difference between a company that offers property management as an afterthought and a truly professional platform that helps an agent grow and prosper. We offer a unique hybrid of portfolio and departmental style management. For the experienced property manager, it is the best of both worlds. We also offer help with accounting and maintenance, which are often the two most time-consuming elements of this career. It is a great relief to have a team standing behind you, helping you. Ongoing support is not a catch-phrase to us. There is always someone available to answer a question, help solve a puzzle, or just lend an ear. We appreciate those “real” Realtors that have chosen the specialty of Property Management.

Kathy Gaspari

Kathy Gaspari

For Kathy, management in all forms was considered to be the "family business." A licensed Realtor since 1980, Kathy became a real estate professional in Florida in 1998, and joined Florida Properties Group in 2000. She is a peer resource for training and customer care needs throughout the company and helped develop new marketing and training materials for our Investor Services Division. In her spare time Kathy enjoys spending time with her family, drawing, and writing (She's written three articles for Residential Resource). She's also a runner and has competed in 5k and 10k races, half marathons and a marathon.

Interested in learning more?

If you're looking for more information about working in the real estate industry, we've got plenty for you to review. Here are a few suggestions.

More From The Blog

two female real estate agents wearing black dresses standing and smiling in residential kitchen

New Agents

Congratulations on passing your real estate test and earning your license! We know you have a lot of choices to make when it comes to choosing the brokerage you partner with. Allow us to show you why you belong in cabernet... {hint: there are a lot of them!}

experienced male real estate agent wearing suit showing home to prospective buyers

Experienced Agents

You're an established professional who is looking for more. More support, more time, more business. We get it and we welcome you to see how we can partner together to give you more here at Berkshire Hatahway HomeServices Florida Properties Group! 

male real estate agent millennial wearing a suit smiling outside in urban area

PROMOTION

Presentation MATTERS. We realize that not everyone is a graphic designer, or a photographer, or a web designer. That’s why we provide you with completely branded, creative, fun, and informative marketing materials! Our goal is to make YOU look good, always.

three female real estate agents dressed professionally in black in white kitchen with laptops open and coffee cups on the counter

POSITION YOURSELF FOR SUCCESS

You may hold the title of REALTOR®, but we all know there are so many more titles that you also carry. Being a real estate agent isn’t just selling homes and properties, you have a business to run! Let us help you with that part… the business-running part. 

blonde female real estate agent talking on phone in office conference room

LEAD ME TO THE MONEY

Generating leads is a large portion of your real estate business, and something that we help with! Between our local Business Development team and the global network, we are constantly cultivating relationships with hundreds of lead sources, brokerages and agents internationally.

male real estate professional attire working remotely on laptop

HERE FOR YOU

When we say we are full service we mean it. We take an immense amount of pride in serving our agents and customers completely. We know real estate is a highly competitive field and the customer has a lot of choices. Every decision we make is to help you run your business more efficiently and to stand out. 

older professional real estate agent woman in cardigan with glasses on laptop computer

Have questions? 

Let’s connect. 

Get In Touch

Follow Us On

                     

Important Links

Contact Us
Accessibility
Privacy Policy
DMCA Notice

© 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.