Position Yourself for Success

Being a part of Real Estate’s FOREVER Brand will launch your real estate business and keep it going, forever.

You may hold the title of REALTOR®, but we all know there are so many more titles that you also carry. Being a real estate agent isn’t just selling homes, you have a business to run! Let us help you with that part… the business-running part. We have all of the internal operational efficiencies in place, the tools to help you do your job, the automation and synergy needed to make your job easier, and finally a global brand with local roots to support you every step of the way. Let us show you what we’re talking about. We can talk the talk AND walk the walk.

INTERNAL OPERATIONAL EFFICIENCIES

There’s a lot more to running a real estate business than just having a real estate license – although that is a main component!! To run a successful business, there are a lot of little things you need to have in place. All those little things sure can add up quickly! From items in the workplace such as printers and scanners and dedicated conference spaces with web-conference capabilities to the digital essentials like a full IDX feed to your website and a comprehensive listing syndication, we’ve got this and more ready for you to use!

real estate conference room with wooden table and chairs

THE WORKPLACE ESSENTIALS

PRINTERS & COLOR COPIES

Print or make copies of your documents, flyers, and other marketing collateral in full color at no cost to you.

BINDING MACHINES

Print and bind your presentations using the provided presentation covers and plastic combs.

HIGH SPEED INTERNET

Each office is equipped with high-speed internet to make sure you can conduct your business.

E-FAX

Our e-fax capabilities allow for faxes to be received via email. We bring an outdated technology into the current century!

PERSONALIZED COMPANY PHONE NUMBER

You’ve got access to a personalized company phone number that can be forwarded directly to your cell phone so you’ll never miss an opportunity or a call!

SPAM FILTER & FRAUD MONITORING

When using your personalized @bhhsflpg.com Gmail account, we have a spam filter and fraud monitoring system to make sure both you and your customers are safe when corresponding online.

CONFERENCE ROOMS

Every office has at least one conference room for you to invite customers in for a presentation or a meeting.

VIDEO CONFERENCING

Each conference room has a flat screen television with video conferencing capabilities to host customer meetings or join in on a company-wide training webinar.

PRIVATE OFFICES & WORK STATIONS

Each of our offices has a unique blueprint, where both private offices and work stations are available for you to have a designated place to work.

GROUP E&O

We’ve got you covered. Our professional standards of excellence include Errors and Omission insurance coverage for you and your business to protect against claims of liability. Our E&O insurance helps in case of: work mistakes and oversights, undelivered services, accusations of negligence, missed deadlines, customer injuries or property damage, employee injuries, damage to business property, and employee discrimination lawsuits. While you work to deliver the best service experience to your customers, we work to keep you protected!

DIRECT DEPOSIT

Get your money quicker! We offer direct deposit for you to receive your commission income as quickly as possible.

DIGITAL ESSENTIALS

laptop with bhhs.com website homepage

NATIONAL WEBSITE

The national website, bhhs.com, offers home search in 12 different languages, the ability to view the price in other currencies and can change square footage to meters. With more than 26 million visitors in 2019, we sure are good to know.

laptop with bhhsfloridaproperties.com website homepage

COMPANY WEBSITE

Our local website, bhhsfloridaproperties.com, offers consumers a wealth of information including an intricate search function, our full suite of services, and access to a directory of our agents and the offices they work from.

laptop with three florida mls logos

TRI MLS SEARCH OPTION

Searches on your agent website pull the inventory from three major MLS systems in the Greater Tampa Bay area: StellarMLS.com (Mid Florida Regional MLS), Heartland Association MLS, and Hernando County MLS. This means your buyers have access to everything on the market and never have to settle for something less!

womans hands typing on laptop

DIGITAL ADVERTISING

Online advertising can be incredibly powerful, and it’s something that we take seriously. Our digital advertising campaigns run DAILY, not just occasionally. Our ads on various national websites and social media networks give our brand, and in turn our agents, even more exposure.

man with glasses and woman with glasses looking at real estate website on laptop

FULL IDX FEED TO YOUR PERSONAL WEBSITE

From your company-provided custom website, consumers will have direct access to search, view, save, and schedule showings for ALL listings listed by every agent in three major Multiple Listing systems. This means your website becomes a one-stop shop for their property searches and positions you as their expert agent who can deliver the entire inventory of properties available in the market direct to their mobile devices, laptops or home computers.

woman on laptop searching real estate keywords for seo

KEYWORD ANALYTICS FOR SEO/LEADS

We strive to be seen! The more traffic our website receives, the more leads we’re able to give our agents. For that reason, we’re constantly reviewing popular search terms and adjusting content on our website to ensure we’re as visible as possible.

laptop with bhhsfloridaproperties.com blog website homepage

LOCAL BLOG

Our local blog, Real Estate-ish, is a resource for consumers and agents alike. It features articles for agents to share with their customers via social media or email.

ipads and flyers with real estate consumer downloads

CONSUMER FACING DOWNLOADS

Consumers want instant gratification, so we have made a few of our resources available for them to download directly from our blog.

laptop with berkshire hathaway homeservices florida properties group press release webpage

COMPANY PUBLIC RELATIONS

We are all about sharing the good news! That’s why we make sure to send out our press releases to the top sites to get the best traction.

real estate syndication logos on laptop screen

LISTING SYNDICATION

We make sure your listings are seen as much as possible. You worked hard to garner that listing… so let’s make sure it gets seen! All of your listings will automatically be syndicated to the below list without you having to do anything!

  • Berkshirehathawayhs.com
  • Zillow.com
  • Trulia.com
  • Wsj.com
  • Europe.wsj.com
  • Asia.wsj.com
  • Mansionglobal.com
  • Mansion Global WeChat Channel
  • Juwai.com
  • Propertylistings.ft.com (Financial Times)
laptop with florida properties group agent help site on screen

THE AGENT HELP SITE

THE AGENT HELP SITE. THINK GOOGLE, BUT FOR REAL ESTATE

Yes, you read that right. We have our very own google-esque platform that we like to call the Agent Help Site. This website is a completely searchable, living platform that is constantly expanding with how-to videos, written guides, and resources that help you run your business like a boss.

COLLECTIVE SEARCHABLE DATABASE OF TOOLS AND RESOURCES

HOW TO WRITTEN GUIDES

HOW TO VIDEO TUTORIALS

THERE’S A TOOL FOR THAT.

We provide all of our associates the latest innovative systems, tools and resources to help them run a turnkey business at the highest level without having to invest their own hard-earned dollars on systems critical to operating their business. From customer relationship management, to marketing systems, to website support, to lead generation systems, to transaction management to social media management – we’ve got you covered! All tools are organized by process, easy to use, and available where and whenever you need them! “Yes!” We have a tool for that.

professional older white woman wearing pink holding a pink phone checking her gmail account

G-SUITE

Each agent is equipped with a G-Suite account, which is an integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.

professional black woman with glasses holding tablet accessing dotloop account in office

DOTLOOP

Dotloop is an online workspace that connects everyone and everything needed to complete a real estate transaction in one place. Dotloop allows you and your customer to edit, complete, sign and share documents without ever needing to print, fax or email.

SPACIO

Spacio is the industry’s top end-to-end open house lead generation system, featuring automated emails for 100% follow up with leads and integration with our local CRM so you don’t have to enter open house guests’ illegible contact information following the event!

hand holding tablet with spacio open house registration screen in living room

YOUR LOCAL CRM

CRM stands for customer relationship management. This is one of the most important tools in your toolbox as this is a way to stay connected and build relationships with your sphere of influence! Our local CRM platform is synced to the other tools and resources we offer such as Dotloop and Spacio, so you can be more efficient in your marketing and business-building efforts.

professional white millennial male in suit holding laptop accessing his real estate crm
woman on laptop looking at the ce shop real estate education website

Real Estate training on your time.

We’re all about making sure you have everything you need to crush your role as a CEO. And part of that is making sure you’ve got your education needs covered! Bonus: with our very own store you’ll get a special discount each month. Score!

Our partner, The CE Shop, is an industry-leading real estate education provider for all stages of your career. Whether you’re looking to get started as an agent or are a tried-and-true veteran, their award-winning courses and Agent Essential resources can help you meet your requirements.

professional woman with red hair and glasses on laptop looking at real estate tools

B IS FOR BRINGING IN THE MONEY.

AND B IS ALSO FOR BUYSIDE, WHICH WILL HELP YOU BRING IN SAID MONEY.

Buyside uses buyer data to address the two most important questions every potential seller has: What is my home worth? And do you have buyers for it? Think of Buyside as your reverse prospecting tool that allows sellers to come to YOU instead of waiting on buyers to search for a home.

AVM ON WEBSITE

This technology integrates seamlessly with your personal website and allows homeowners to see what their home is worth. They’re provided with three valuations along with insight into the number of buyers actively searching for a property just like theirs – providing a powerful new way to generate and capture seller leads.

SOCIAL MEDIA AVM SHARE

You don’t have to wait for consumers to find your website to be able to use your AVM. Buyside has a snazzy feature on the marketing dashboard where you can share your personal AVM link on social media.

COMING SOON ANNOUNCEMENTS

Once you have a listing {and a signed exclusive}, you can share the good news ahead of time with matching buyers and to over 700 Florida Properties Group agents! This shows your seller how serious you are about marketing their home and selling it quicker.

LISTING ALERT

It’s basically match.com for your listing! Go into Buyside the day after it goes live in MLS, click on your listing and press one button to alert EVERY agent in our company that has a registered buyer matching your property of your new listing, giving you an advantage.

BMA

The BMA is a Buyer Market Analysis, which provides the homeowner with the current buyer activity around the area. You can create these to add value during a marketing presentation to a prospective seller or give it to a homeowner as a health check on how their home is doing in the market.

The Buyside BMA is a multi-page document that is completely branded to you and provides a visual breakdown of the analytics of buyer activity in relation to the homeowner’s property!

buyside bma report pages with data and statistics

NATIONAL TOOLS

SALESFORCE CRM

The National REsource Center gives you another way to keep your contacts and sphere of influence organized, makes it easy to target your customers with agent branded marketing and helps to position you as their Forever Agent!

SOCIAL MEDIA MANAGEMENT TOOL

RISMedia delivers custom branded real estate news content automatically to network agents’ social networks. This innovative platform directs social media users to a network agent social media landing page complete with company logo, photo and contact information.

INFLUENCER MARKETING SYSTEM

The Berkshire Hathaway HomeServices I.Q. System is designed to significantly elevate your relevance and value to your client database and community, allowing you to become one of your market’s most influential real estate agents!

ADDITIONAL TOOLS

Since we are a full-service brokerage, there are additional tools that are available to you in certain niche markets, like commercial and property management!

COSTAR & LOOPNET MEMBERSHIPS

Marketing a commercial property and searching for them goes further than just the MLS. We have memberships with CoStar and Loopnet, two of the top commercial listing databases to make sure commercial properties are marketed to the largest net of customers.

PROPERTYWARE FOR PM

PropertyWare allows you to manage multiple properties with ease. Our rental accounting software helps you easily handle all the details of your day-to-day business. This very robust system stores our entire library of leasing and property management documents and also gives you instant access to owner and tenant information, property details, leases, ledgers and work orders for all of the properties you manage in one safe, secure platform.

TENANT AND OWNER DASHBOARDS

The PropertyWare tenant and owner portals provides secure, instant access to the information they need most, 24/7 and gives you a convenient way to maintain two-way communication from any device. Owners will enjoy real-time visibility into the performance of their investments. For tenants, life is easier with the convenience of online rent pay and communication features which allow tenants to submit their maintenance requests or contact their Property Manager.

SEASONAL PROPERTY MANAGEMENT SOFTWARE

Tampa Bay is a vacation destination year-round and assisting all those visitors is easier when you can market, book and manage from your phone. Our seasonal software gives you the flexibility to easily assist all those travelers that visit the Bay Area, while you are on the go. Our software links to the most popular booking sites, offers a calendar that you control and allows you to schedule cleaning, address amenity requests and tend to repair needs quickly.

You don’t have to go it alone.

Meet The Leadership Team

LET AUTOMATION TAKE CARE OF IT.

YOUR NEW MANTRA

We know you have a lot of things to juggle being a real estate agent. That’s why we’ve made sure to invest in tools and resources that can take care of some of the heavy lifting for you. We’re talking about the beauty of automation and integration.

professional black woman in coral suit talking on phone walking on sidewalk in an urban area

ROBUST INTRANET SITE

Cabernet Corner or Cab Corner for short is an intranet site and your main go-to when doing anything with your business. Whether that is prospecting for sellers, marketing to buyers, adding to your database, needing to get to a tool, you will go to Cab Corner first. We made sure that anything and everything you’ll ever need is in one place with single sign-on (SSO) capabilities so you don’t have to keep 12 bookmarks to 12 different places.

DOTLOOP INTEGRATION INTO G-SUITE

We can’t get enough of Dotloop, clearly. This tool has it all – even an integration into your personal @bhhsflpg.com g-suite gmail account. This integration is super cool because you can create loops from within your Gmail account or drop documents from an email in Gmail to a loop you already have created. {Yes, we are geeking out over here.}

DATA SYNC BETWEEN DOTLOOP AND CRM

Dotloop is your transaction management system that houses all of the documents and information related to a real estate transaction. We thought it was pivotal that your CRM and Doltoop had a data sync because who wants to enter the same contact information several times? {We know you’re saying, “Not me!”}

LIVEBY

Liveby is a platform that gives real estate professionals a new way to connect with homebuyers through local content. Provide your customers deeper insights into neighborhoods and streamline the discovery process.

TECHNOLOGY INTEGRATION

As previously mentioned, we are all about integration. So we make sure that any new tool that comes on board integrates with our current platforms so you can keep running an efficient business.

DOTLOOP INEGRATION INTO ADWERX

Another thing about Dotloop. They have an integration with Adwerx where your seller’s email address is automatically entered into Adwerx so they can get the skinny on their home’s targeted ad. Another thing to check off of your extensive to-do list. Score!

AUTOMATIC SURVEY TESTIMONIALS

Once a transaction has closed, an automated email is sent to your customer(s) to complete a survey through Testimonial Tree. You don’t have to lift a finger! Bonus: there is a social share feature once you receive the feedback so you can share the good news with your social media audience.

AUTOMATIC ZILLOW REVIEWS

Okay, one more thing about Dotloop, PROMISE! Dotloop has a snazzy feature where you can request a Zillow review from within Dotloop! It’s literally one button you click and it sends the request to the buyer or seller you are working with. We’re all about making you look good {and making it easy to do, too}!

DATA FEED TO ZILLOW FOR PAST SALES

Automation is really cool. Especially when it helps import all of your past sales in Zillow so you don’t have to do that yourself, which gives you more credibility when consumers are searching on Zillow.

THE MOTHERSHIP

AKA THE #1 REAL ESTATE BRAND: BERKSHIRE HATHAWAY HOMESERVICES

50,000+

ASSOCIATES

1,500

OFFICES

Europe

ENGLAND
GERMANY

ITALY
PORTUGAL
SPAIN

North
America

CANADA
MEXICO
U.S.A.

Asia

DUBAI, UNITED ARAB EMIRATES

NEW DELHI, INDIA

BRAND ATTRIBUTES

Your role as a Berkshire Hathaway HomeServices Florida Properties Group Trusted Advisor means you have a connection with brands you use daily! Led by Chairman and CEO Warren Buffett, Berkshire Hathaway is the eighth leading public company in the world. Plus, Berkshire Hathaway is recognized as the third most respected company on Barron’s World’s Most Respected Companies list and the fourth most admired on the 2019 Fortune World’s Most Admired Companies list.

two professional black millennial men looking at real estate statistics on a tablet
professional middle aged woman on balcony

FINANCIAL STABILITY OF THE BRAND

Warren Buffett was quoted saying, “You will gain from the strength of those around you. To me it’s an obvious choice, who else in the real estate brokerage business has the resources of a company that has almost $200 billion dollars in net worth? Get on a train that’s going 80 miles an hour. Don’t get on one that’s stuck on a sideline”. Being affiliated with a leading company and one of the most respected brands in the nation, comes with greater responsibility. Responsibility for us to constantly raise the bar, perform at a higher level and take pride in our parent company. We have instant clout when we meet with a customer for a Marketing Presentation or begin working with a new buyer. In addition to the name recognition, the respect of our peers and global exposure, we have industry-leading tools, systems and support from HomeServices.

GLOBAL/INTERNATIONAL PRESENCE

We don’t mean to brag or anything, but in just six years, our Berkshire Hathaway HomeServices franchise network has grown to more than 50,000 agents and 1,500 offices across the U.S., Canada, Western Europe and Dubai. Talk about a global takeover. Plus, HomeServices of America holds the number one title of the country’s largest residential real estate company according to the 2019 and 2020 REAL Trends 500 reports.

middle eastern millennial male smiling in blazer

RETHINK COUNCIL

The Berkshire Hathaway HomeServices national REthink Council was formed to connect and inspire top-producing leaders in real estate. The council creates resources and tools to enhance the network. Their focus is on recruiting and retaining next-generation agents, bridging communications with young professionals and seasoned agents, and promoting leadership among next-generation sales professionals.

RETHINK REPORT

REthink report is the official brand blog of Berkshire Hathaway HomeServices. It is an online publication written by innovators, thinkers and leaders from among the network. The inspiration to create REthink report – a digital space for thought leadership and ideas – came from the  REthink Council.

DIVERSITY AND INCLUSION LEADERS

A company is only as successful as its people. Our primary goal is to focus on our shared humanity through diversity and inclusion. For us, people are the most important part of who we are and should be celebrated. Creating an environment that brings a sense of community and fosters a culture of collaboration, respect, understanding and acceptance. We believe the way to reach our highest potential is to be true to our individual core values, which ignites our individual passion, commitment and authenticity. Our differences are what unites us and pushes us to higher levels of innovation.

two men allen crumbley and dewey mitchell in suits on outside balcony in tampa florida

LOCAL PERKS

LOCAL OWNERSHIP

Our roots date back to 1959 in Port Richey. Fast forward to today and there are over 700 agents working in more than 20 offices throughout six counties, including Pasco, Pinellas, Polk, Hillsborough, Hernando and Highlands county.

PREFERRED BUILDER COMMISSION PROGRAM

Our Preferred Builder program is different than services offered by other real estate companies in that ours is a sales program—NOT a marketing program. Our goal is to bridge the gap between the New Home Builder and our General Real Estate Sales Executives in order to generate more sales for both. All of this to say you’ll earn an extra 1% commission on any preferred builder sales. How do you like them apples?

ZILLOW PARTNERSHIP

We work directly with Zillow to provide up-to-date and accurate listing information. You will be shown as the first point of contact with your listings and have higher lead capture.

REALTY ALLIANCE MEMBER

We are proud members of Realty Alliance. The Realty Alliance is a network of North America’s largest and most successful real estate firms. Members serve most every major market on the continent. Through The Realty Alliance members access the best and latest ideas and solutions, which helps keep us on top of trends and serving our agents in the best way possible.

KEEPING CONNECTED

Communication is key in any industry and we make sure every avenue is covered. We take advantage of video communication so you don’t have to read {or totally ignore} a long and boring newsletter. We use social media so you can easily keep your sphere entertained and informed. We even invest in print advertising because it’s not completely dead and provides us with a great brand presence, which means you’re more visible for that marketing presentation! See how we make sure you stay connected to us and to consumers!

hand holding iphone with video newsletter email

NEWS-ISH

When it comes to company announcements, shout outs, and initiatives we want to make sure you get the message. So we create a monthly news video we like to call “Newsish”. Think of it as your monthly update, SNL style.

couple sitting on bench reading real estate section of local newspaper

COMPANY PAID LOCAL PRINT ADVERTISING

Print media is not dead, yet. We make sure our offices and our brokerage is front and center when it comes to advertising in local publications.

tampa bay business and wealth magazine cover

TAMPA BAY BUSINESS AND WEALTH MAGAINE ADS

We recently partnered with Tampa Bay Business & Wealth, a monthly publication that reaches 15,000+ CEO’s in our surrounding counties. This makes sure your peers and customers see we mean business and care about our reputation as a leading real estate company in our marketplace.

laptop with berkshire hathaway homeservices florida properties group facebook company page

COMPANY FACEBOOK PAGE

Making sure you have relevant {or humorous} content for your social media feed is one of the main initiatives of our company Facebook page. Our presence and engagement has grown exponentially in the past 2 years and it’s only going up from here!

woman on laptop looking at florida properties group private facebook group page in coffee shop

COMPANY FACEBOOK GROUP

We have a private Facebook Group reserved just for our FOREVER agents at Florida Properties Group. Within this group you can ask for recommendations, promote your listings, or simply connect with one of our 750+ associates throughout Central Florida. 

iphone with social media icons next to cold brew coffee

SOCIAL ADS (COMPANY)

Just like we advertise in print publications, we make sure to advertise in the digital space! We’ve created several consumer-focused campaigns that help promote brand awareness, making your marketing presentation a breeze when they see the cabernet and white color scheme.

More than 4,000 Facebook Fans

In 2019, we had over 75,000 Facebook post engagements

In 2019, we had over 21,500 Facebook post reactions

In 2019, we had over 11,000 Facebook page views

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© 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.