Position Yourself for Success
Being a part of Real Estate’s FOREVER Brand will launch your real estate business and keep it going, forever.
You may hold the title of REALTOR®, but we all know there are so many more titles that you also carry. Being a real estate agent isn’t just selling homes, you have a business to run! Let us help you with that part… the business-running part. We have all of the internal operational efficiencies in place, the tools to help you do your job, the automation and synergy needed to make your job easier, and finally a global brand with local roots to support you every step of the way. Let us show you what we’re talking about. We can talk the talk AND walk the walk.
INTERNAL OPERATIONAL EFFICIENCIES
There’s a lot more to running a real estate business than just having a real estate license – although that is a main component!! To run a successful business, there are a lot of little things you need to have in place. All those little things sure can add up quickly! From items in the workplace such as printers and scanners and dedicated conference spaces with web-conference capabilities to the digital essentials like a full IDX feed to your website and a comprehensive listing syndication, we’ve got this and more ready for you to use!
THE WORKPLACE ESSENTIALS
DIGITAL ESSENTIALS
NATIONAL WEBSITE
The national website, bhhs.com, offers home search in 12 different languages, the ability to view the price in other currencies and can change square footage to meters. With more than 26 million visitors in 2019, we sure are good to know.
COMPANY WEBSITE
Our local website, bhhsfloridaproperties.com, offers consumers a wealth of information including an intricate search function, our full suite of services, and access to a directory of our agents and the offices they work from.
TRI MLS SEARCH OPTION
Searches on your agent website pull the inventory from three major MLS systems in the Greater Tampa Bay area: StellarMLS.com (Mid Florida Regional MLS), Heartland Association MLS, and Hernando County MLS. This means your buyers have access to everything on the market and never have to settle for something less!
DIGITAL ADVERTISING
Online advertising can be incredibly powerful, and it’s something that we take seriously. Our digital advertising campaigns run DAILY, not just occasionally. Our ads on various national websites and social media networks give our brand, and in turn our agents, even more exposure.
FULL IDX FEED TO YOUR PERSONAL WEBSITE
From your company-provided custom website, consumers will have direct access to search, view, save, and schedule showings for ALL listings listed by every agent in three major Multiple Listing systems. This means your website becomes a one-stop shop for their property searches and positions you as their expert agent who can deliver the entire inventory of properties available in the market direct to their mobile devices, laptops or home computers.
KEYWORD ANALYTICS FOR SEO/LEADS
We strive to be seen! The more traffic our website receives, the more leads we’re able to give our agents. For that reason, we’re constantly reviewing popular search terms and adjusting content on our website to ensure we’re as visible as possible.
LOCAL BLOG
Our local blog, Real Estate-ish, is a resource for consumers and agents alike. It features articles for agents to share with their customers via social media or email.
CONSUMER FACING DOWNLOADS
Consumers want instant gratification, so we have made a few of our resources available for them to download directly from our blog.
COMPANY PUBLIC RELATIONS
We are all about sharing the good news! That’s why we make sure to send out our press releases to the top sites to get the best traction.
LISTING SYNDICATION
We make sure your listings are seen as much as possible. You worked hard to garner that listing… so let’s make sure it gets seen! All of your listings will automatically be syndicated to the below list without you having to do anything!
- Berkshirehathawayhs.com
- Zillow.com
- Trulia.com
- Wsj.com
- Europe.wsj.com
- Asia.wsj.com
- Mansionglobal.com
- Mansion Global WeChat Channel
- Juwai.com
- Propertylistings.ft.com (Financial Times)
THE AGENT HELP SITE
THE AGENT HELP SITE. THINK GOOGLE, BUT FOR REAL ESTATE
Yes, you read that right. We have our very own google-esque platform that we like to call the Agent Help Site. This website is a completely searchable, living platform that is constantly expanding with how-to videos, written guides, and resources that help you run your business like a boss.
COLLECTIVE SEARCHABLE DATABASE OF TOOLS AND RESOURCES
HOW TO WRITTEN GUIDES
HOW TO VIDEO TUTORIALS
THERE’S A TOOL FOR THAT.
We provide all of our associates the latest innovative systems, tools and resources to help them run a turnkey business at the highest level without having to invest their own hard-earned dollars on systems critical to operating their business. From customer relationship management, to marketing systems, to website support, to lead generation systems, to transaction management to social media management – we’ve got you covered! All tools are organized by process, easy to use, and available where and whenever you need them! “Yes!” We have a tool for that.
G-SUITE
Each agent is equipped with a G-Suite account, which is an integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.
DOTLOOP
Dotloop is an online workspace that connects everyone and everything needed to complete a real estate transaction in one place. Dotloop allows you and your customer to edit, complete, sign and share documents without ever needing to print, fax or email.
BHHS OPEN HOUSE APP
Introducing the BHHS Open House App – your secret weapon for capturing visitors and kicking off follow-up campaigns. Powered by kvCORE, this branded app is a game-changer!
YOUR LOCAL CRM
CRM stands for customer relationship management. This is one of the most important tools in your toolbox as this is a way to stay connected and build relationships with your sphere of influence! Your kvCORE Smart CRM platform is synced to the other tools and resources we offer such as Dotloop and Testimonial Tree, so you can be more efficient in your marketing and business-building efforts.
Real Estate training on your time.
We’re all about making sure you have everything you need to crush your role as a CEO. And part of that is making sure you’ve got your education needs covered! Bonus: with our very own store you’ll get a special discount each month. Score!
Our partner, The CE Shop, is an industry-leading real estate education provider for all stages of your career. Whether you’re looking to get started as an agent or are a tried-and-true veteran, their award-winning courses and Agent Essential resources can help you meet your requirements.
NATIONAL TOOLS
SALESFORCE CRM
The National REsource Center gives you another way to keep your contacts and sphere of influence organized, makes it easy to target your customers with agent branded marketing and helps to position you as their Forever Agent!
SOCIAL MEDIA MANAGEMENT TOOL
SOCi delivers custom branded real estate news content automatically to network agents’ social networks. This innovative platform directs social media users to a network agent social media landing page complete with company logo, photo and contact information.
ADDITIONAL TOOLS
Since we are a full-service brokerage, there are additional tools that are available to you in certain niche markets, like commercial and property management!
You don’t have to go it alone.
Meet The Leadership Team
LET AUTOMATION TAKE CARE OF IT.
YOUR NEW MANTRA
We know you have a lot of things to juggle being a real estate agent. That’s why we’ve made sure to invest in tools and resources that can take care of some of the heavy lifting for you. We’re talking about the beauty of automation and integration.
ROBUST INTRANET SITE
Cabernet Corner (or Cab Corner for short is) an intranet site hosted on bhhsresource.com and your main go-to when doing anything with your business. It’ll connect you to your kvCORE Smart CRM, lead you to the Agent Help Site and many other supporting sites in between.
DOTLOOP INTEGRATION INTO G-SUITE
We can’t get enough of Dotloop, clearly. This tool has it all – even an integration into your personal @bhhsflpg.com g-suite gmail account. This integration is super cool because you can create loops from within your Gmail account or drop documents from an email in Gmail to a loop you already have created. {Yes, we are geeking out over here.}
DATA SYNC BETWEEN DOTLOOP AND CRM
Dotloop is your transaction management system that houses all of the documents and information related to a real estate transaction. We thought it was pivotal that your CRM and Doltoop had a data sync because who wants to enter the same contact information several times? {We know you’re saying, “Not me!”}
LIVEBY
Liveby is a platform that gives real estate professionals a new way to connect with homebuyers through local content. Provide your customers deeper insights into neighborhoods and streamline the discovery process.
TECHNOLOGY INTEGRATION
As previously mentioned, we are all about integration. So we make sure that any new tool that comes on board integrates with our current platforms so you can keep running an efficient business.
DOTLOOP INEGRATION INTO CHALK DIGITAL
Another thing about Dotloop. They have an integration with Chalk Digital where your seller’s email address is automatically entered into Chalk Digital so they can get the skinny on their home’s targeted ad. Another thing to check off of your extensive to-do list. Score!
AUTOMATIC SURVEY TESTIMONIALS
Once a transaction has closed, an automated email is sent to your customer(s) to complete a survey through Testimonial Tree. You don’t have to lift a finger! Bonus: there is a social share feature once you receive the feedback so you can share the good news with your social media audience.
AUTOMATIC ZILLOW REVIEWS
Okay, one more thing about Dotloop, PROMISE! Dotloop has a snazzy feature where you can request a Zillow review from within Dotloop! It’s literally one button you click and it sends the request to the buyer or seller you are working with. We’re all about making you look good {and making it easy to do, too}!
DATA FEED TO ZILLOW FOR PAST SALES
Automation is really cool. Especially when it helps import all of your past sales in Zillow so you don’t have to do that yourself, which gives you more credibility when consumers are searching on Zillow.
THE MOTHERSHIP
AKA THE #1 REAL ESTATE BRAND: BERKSHIRE HATHAWAY HOMESERVICES
50,000+
ASSOCIATES
1,500
OFFICES
Europe
ENGLAND
GERMANY
ITALY
PORTUGAL
SPAIN
North
America
CANADA
MEXICO
U.S.A.
Asia
DUBAI, UNITED ARAB EMIRATES
NEW DELHI, INDIA
BRAND ATTRIBUTES
Your role as a Berkshire Hathaway HomeServices Florida Properties Group Trusted Advisor means you have a connection with brands you use daily! Led by Chairman and CEO Warren Buffett, Berkshire Hathaway is the eighth leading public company in the world. Plus, Berkshire Hathaway is recognized as the third most respected company on Barron’s World’s Most Respected Companies list and the fourth most admired on the 2019 Fortune World’s Most Admired Companies list.
FINANCIAL STABILITY OF THE BRAND
Warren Buffett was quoted saying, “You will gain from the strength of those around you. To me it’s an obvious choice, who else in the real estate brokerage business has the resources of a company that has almost $200 billion dollars in net worth? Get on a train that’s going 80 miles an hour. Don’t get on one that’s stuck on a sideline”. Being affiliated with a leading company and one of the most respected brands in the nation, comes with greater responsibility. Responsibility for us to constantly raise the bar, perform at a higher level and take pride in our parent company. We have instant clout when we meet with a customer for a Marketing Presentation or begin working with a new buyer. In addition to the name recognition, the respect of our peers and global exposure, we have industry-leading tools, systems and support from HomeServices.
GLOBAL/INTERNATIONAL PRESENCE
We don’t mean to brag or anything, but in just six years, our Berkshire Hathaway HomeServices franchise network has grown to more than 50,000 agents and 1,500 offices across the U.S., Canada, Western Europe and Dubai. Talk about a global takeover. Plus, HomeServices of America holds the number one title of the country’s largest residential real estate company according to the 2019 and 2020 REAL Trends 500 reports.
RETHINK COUNCIL
The Berkshire Hathaway HomeServices national REthink Council was formed to connect and inspire top-producing leaders in real estate. The council creates resources and tools to enhance the network. Their focus is on recruiting and retaining next-generation agents, bridging communications with young professionals and seasoned agents, and promoting leadership among next-generation sales professionals.
RETHINK REPORT
REthink report is the official brand blog of Berkshire Hathaway HomeServices. It is an online publication written by innovators, thinkers and leaders from among the network. The inspiration to create REthink report – a digital space for thought leadership and ideas – came from the REthink Council.
DIVERSITY AND INCLUSION LEADERS
A company is only as successful as its people. Our primary goal is to focus on our shared humanity through diversity and inclusion. For us, people are the most important part of who we are and should be celebrated. Creating an environment that brings a sense of community and fosters a culture of collaboration, respect, understanding and acceptance. We believe the way to reach our highest potential is to be true to our individual core values, which ignites our individual passion, commitment and authenticity. Our differences are what unites us and pushes us to higher levels of innovation.
LOCAL PERKS
LOCAL OWNERSHIP
Our roots date back to 1959 in Port Richey. Fast forward to today and there are over 700 agents working in more than 20 offices throughout six counties, including Pasco, Pinellas, Polk, Hillsborough, Hernando and Highlands county.
KEEPING CONNECTED
Communication is key in any industry and we make sure every avenue is covered. We take advantage of video communication so you don’t have to read {or totally ignore} a long and boring newsletter. We use social media so you can easily keep your sphere entertained and informed. We even invest in print advertising because it’s not completely dead and provides us with a great brand presence, which means you’re more visible for that marketing presentation! See how we make sure you stay connected to us and to consumers!
MONDAY MORNING MEMO
When it comes to company announcements, shout outs, and initiatives we want to make sure you get the message. So we create a weekly newsletter called the Monday Morning Memo. Think of it as your quick glimpse into what’s happening in the company and what you need to know at the moment!
COMPANY PAID LOCAL PRINT ADVERTISING
Print media is not dead, yet. We make sure our offices and our brokerage is front and center when it comes to advertising in local publications.
MANSION GLOBAL: EXPERIENCE LUXURY
Leveraging the same marketing strategy used by Berkshire Hathaway HomeServices, we now advertise our luxury listings in The Wall Street Journal and Mansion Global. Get your listing remarkable exposure with these iconic brands that influence high-end real estate buyers everywhere!
COMPANY FACEBOOK PAGE
Making sure you have relevant {or humorous} content for your social media feed is one of the main initiatives of our company Facebook page. Our presence and engagement has grown exponentially in the past few years and it’s only going up from here!
COMPANY FACEBOOK GROUP
We have a private Facebook Group reserved just for our FOREVER agents at Florida Properties Group. Within this group you can ask for recommendations, promote your listings, or simply connect with one of our 900+ associates throughout Central Florida.
SOCIAL ADS (COMPANY)
Just like we advertise in print publications, we make sure to advertise in the digital space! We’ve created several consumer-focused campaigns that help promote brand awareness, making your marketing presentation a breeze when they see the cabernet and white color scheme.
Have questions?
Let’s connect.
Important Links
© 2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.