Here for you

with core services, your support team, coaching, and training.

We make a living by helping others (YOU) make a living. When we say we are full service we mean it. We take an immense amount of pride in serving our agents and customers completely. We provide a full education department, accounting department, marketing department, in-person coaching and business consultation. All of these departments, people and resources are simply to support you and your small business. We have organized departments to help you secure multiple sources of revenue in the industry we love. These include residential sales, asset management, accelerated sales, commercial sales and leasing, short-term rentals and HOA management. In addition to that, we have put together a super talented group of people within our Core Services. This helps you deliver to a leading consumer demand – delivering everything they need to complete their transaction under one roof.

We know real estate is a highly competitive field and the customer has a lot of choices. Every decision we make is to help you run your business more efficiently and to stand out – take our Buyer and Seller kits for example. Real Estate is a sales and marketing industry and we understand one cannot survive without the other. Being here for you by giving you the resources you need to dominate, whether that is with people, technology or other assets is the driving factor behind all that we do.

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You work with so many different REALTORS® throughout any and every transaction. Think that some of them could do great things on our team? Let your Market President know and have them help you seal the deal.

When you recruit an associate to our company and you will earn 1.5% of that agent’s closed GCI paid quarterly by the Company NOT from the agent’s earnings, as long as both of you are with Florida Properties Group or Tropical Realty Referrals, Inc.

We are committed to building a team of rock star REALTORS® – just like you!



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Today’s real estate environment can sometimes be challenging. In this dynamic market you want to work with a company who not only stays abreast of current changes and trends but can also provide you with everything you need to effectively manage the closing process from start to finish. With their proven track record of exemplary performance, Capstone Title is the company you can count on in today’s ever-changing real estate environment – always delivering accurate and efficient results. Visit for more information

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Having an in-house mortgage company sets your buyers up for success. Preferred Lending Services has a team of experienced Loan Officers throughout Tampa Bay and are truly here for YOU. We know not every buyer fits into the traditional mold, that’s why they offer a wide range of loans to fit most any scenario. Visit for more information.

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When it comes to purchasing a home, there are a lot of factors that come into play. 2-10 Home Warranty is a home warranty company who is ready to work for buyers and sellers alike. In 2019 alone, $165,000 worth of claims were paid out to Florida Properties Group customers through their 2-10 Home Buyers Warranty. That’s some serious cash saved on the big ticket items in a home like appliances, electrical and more!


From marketing to relocation to coaches and branch administrators, you’ve got a team abundant with knowledge, talent and passion to help you succeed!

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The accounting department is a pivotal part of our team as they process ALL the things. Whether it’s making sure you get paid quickly or helping you setup and maintain utilities for REO properties, our accounting department takes pride in being a critical piece of our full-service model.

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Each office has a dedicated branch administrator who is there to help you! These people wear many hats to make sure you and your customers are well taken care of. From answering the phone to entering your listings into MLS and so many other things in between – you can lean on them and they’ll be there to help with a smile!

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We have an entire team that is constantly cultivating relationships with hundreds of lead sources, brokerages and agents internationally. This allows us to constantly help add residual income to you and your business. We partner with qualifying agents within our company who want to take advantage of these additional opportunities to help them grow their business and their sphere of influence.

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We are in a contracts driven industry. There is nothing more important than making sure we are protecting our customers by being highly trained and extremely thorough when it comes to this segment of our business. Wouldn’t you agree? In an effort to protect you and your license, we have a compliance department that oversees all of your documentation to keep you in compliance with state and federal laws and your E&O insurance policies and to make sure you’ve done everything possible to deliver the highest standards to your customers.

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We understand the importance of infiltrating Tampa businesses to help bring awareness to the various ways we can help them and their employees, which ultimately drives quality leads back to our team. We have a person dedicated to corporate outreach who personally connects with executives and HR Departments. She spends hours each week cold calling, presenting value and staying in touch with corporations currently in Tampa and those looking to open up in Tampa to make sure we are the Brokerage of choice for all their employees.

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First impressions are everything! Our home office administrator is usually the first voice many call-in clients hear delivering a killer first impression and superior service. She helps connect customers directly to you quickly and makes sure they leave her hands taken care of.

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An in-house IT Department is crucial to making sure your technology is functioning and efficient. Submit a request to for all of your technology needs!

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The marketing department is here to make our brand presence known throughout the Tampa Bay and Central Florida area! Their work means you look awesome in the eyes of customers when you are meeting them for coffee, at your child’s sports practice, or at a marketing consultation to sell their home!

While they work mainly “underground” to make us a household name, you’ll see their work everywhere! They work on: company branding, company graphic design, company social media, PR and content creation, company events, website design and management, videography, and more.

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We have an entire team dedicated to handling all rental accounting needs. Owners, Tenants and Agents can rely on our strict adherence to all laws and regulations as they pertain to Trust Accounting and to provide accurate, transparent handling of all funds. Our Team disburses rental proceeds, agent commissions, collects and remits taxes to the state for vacation rentals and helps our Foreign Investors meet their reporting requirements.

Christy Morgan

Christy Morgan

Market President



Market President Christine Lopez

Christine Lopez

Market President

Highlands County


Clay Brown, Market President

Clay Brown

Market President



diane howard carrollwood market president

Diane Howard

Vice President

Training & Education


guy elazar south tampa market president

Guy Elazar

Market President

South Tampa


Jeanette Yates, Market President

Jeanette Yates

Market President

Busch Blvd


Joy Guttenberg

Joy Guttenberg

Market President

Port Richey


kathy gaspari property management division director

Kathy Gaspari

Property Management
Division Director


lorna short assistant market president countryside office

Lorna Short

Market President



melinda grimes spring hill market president

Melinda Grimes

Market President

Spring Hill



Mia Annibale

Market President

St. Petersburg Area


sean swauger belleair island estates market president

Sean Swauger

Market President

East Lake


Seleka Kerr

Seleka Kerr

Market President



Sue Gagne

Sue Gagne

Market President



trevor puskar lakeland market president

Trevor Puskar

Market President



Veronica Davidson

Veronica Davidson

Market President

Wesley Chapel & Zephyrhills


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Real Estate training on your time.

We’re all about making sure you have everything you need to crush your role as a CEO. And part of that is making sure you’ve got your education needs covered! Bonus: with our very own store you’ll get a special discount each month. Score!

Our partner, The CE Shop, is an industry-leading real estate education provider for all stages of your career. Whether you’re looking to get started as an agent or are a tried-and-true veteran, their award-winning courses and Agent Essential resources can help you meet your requirements.


Just like an athlete needs to train to perfect their sport of choice, you need to train to make sure you are the most knowledgeable real estate agent out there. You’ve got your very own coach, a team of people who are cheering you on, and a robust set of tools at your disposal.

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Meet Erik, our Director of Career Development AKA King of all things training and education! He is your go-to guy for questions and guidance on how to take advantage of the tools we offer and in the end, garner more business! His webinars and in class training sessions will give you the confidence and knowledge to be successful in the real estate market using technology and more.

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We are so incredibly passionate about making sure you are a successful CEO who is building a sustainable business. Make sure you’re building a strong business through one-on-one coaching with your Market President. They can help you create a roadmap and plan for your future.

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Chatter is a powerful platform within the REsource Center where you can network with other FOREVER agents throughout the world! From Veterans & Military to Luxury to Resort to New Agent groups, there is bound to be a group where you can connect with others to build your business. 

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Remember how we said you can lean on your market president for anything? Contract guidance falls under the category of “anything”. Be sure you reach out to them if you ever have a question about a contract!

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Being a small business owner means you wear a lot of hats. In our company, we don’t want you to just be good at selling houses… we want you to dominate your role as an entrepreneur. Most thriving businesses have a plan that leads them in the right direction. Part of starting a business is determining the income you need to make by reverse engineering how many houses you should sell. We host a monthly business planning session which is followed up with a quarterly review with your Market President to make sure you’re on track to hit your goals. 

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Learn Center Resource is an online learning platform providing education and skill training for agents, brokers, owners, managers and trainers at all levels of experience.

A calendar with a wide selection of weekly live webinars is accessible on the front page of LearnCenter REsource. Web-based training, video training and printed educational resources are also available to view or download, 24/7.

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Our Market Presidents have the experience and know-how to lead you to success. Our Lead Generation Training Series is an hour long virtual training that is then recorded and hosted on our internal Agent Help Site for you to access again and again. 

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Upon joining our company, you get a taste of what Ninja Selling is all about with your own personal hardcover copy of the Ninja Selling book. This award-winning {and not to mention moneymaking} book will help you dive into the philosophy behind the Ninja process. You’ll soon see why we are a Ninja company.

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The Ninja Productivity Tracker is a two-page fillable sheet that allows you to record and track the Ninja-related items you are doing on a weekly basis. Completing this sheet not only helps you build relationships, which is the foundation of Ninja Selling, but it will help you build a good {and fruitful} habit.

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Being a business owner is no joke and it’s imperative for you to have a business plan in place. Why? So you can be sure you are growing in the right direction and hitting goals along the way. We’ve got a one-page business plan you can access to build out your own business plan.

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As mentioned before, the Agent Help Site is your go-to resource for all the things. You can access previously recorded webinars and watch videos on how to best use a tool or resource offered to you! We also offer trainings via webinar so you can have that live interaction with an instructor, but from the comfort of your home {or the beach!}.

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© 2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.