A day in the life

of a real estate agent.

Are you thinking a career in real estate is laid-back lax? If so, you are in for a surprise! Every day holds a new challenge and opportunities. Being the face and CEO of your business means you get to call the shots and organize your day that best serves you. We asked a few of our own agents to see what “a day in the life” looks like for them and here’s what they had to say.

The week never ends.

A quote straight from the mouth of one of our real estate agents, Kendra Wilson. When it comes to real estate, no two days are going to look identical. Being a real estate agent is like being a project manager, you are the main point of contact between all of the parties involved, which include sellers, buyers, other agents, photographers, inspectors, title agents, and the list goes on and on.

For Kendra, her day starts with whatever her customer’s needs are. If she has a marketing presentation for a potential listing, she starts her day compiling her marketing presentation. This includes creating a CMA and pulling the BMA from Buyside. She says she loves seeing what buyers already match the property because it excites the sellers! Once she has those items printed, she combines them in a branded folder with physical marketing pieces such as just listed postcards and brochures from previous listings. When she’s not putting together marketing presentations, she is making sure she is actively marketing to potential customers who could use her services! Her favorite ways to do this are on social media where she focuses on Facebook and on “in the mailbox” efforts. When it comes to social media, she is on it daily making sure to share some behind the scenes and the different stages of her listings, whether that’s just listed, under contract or sold! She also makes sure to have postcards go out throughout the stages of a listing and she advertises monthly in a local magazine. Kendra is also an active member of her church and makes sure EVERYBODY knows that she’s in real estate! Showing up on a weekly basis and interacting with her peers is something that is on her list so she can stay top of mind. Communication is a huge part of her daily routine as she is the main point of contact for all of the moving pieces that come with a real estate transaction. Whether she’s taking calls for showing appointments, scheduling inspections, or setting up appointments with potential customers, you can guarantee that she has her phone nearby and is at the ready! Now, this is an overarching glimpse into what the life of a real estate agent is like but hopefully it gave you a perspective that encourages you to push forward and have a fulfilling career in real estate!

Kendra Wilson

Real Estate Agent since 2016
New Tampa / Wesley Chapel Office

Brandon Moore-Johnson

Real Estate Agent since 2018
Lakeland Office

For me, the most important thing is staying organized.
Home Marketing Specialist Brandon Moore-Johnson has a very regimented schedule that allows him to serve his customers and take care of his growing family. Each day may hold different tasks, but the way he structures his day remains the same. In the mornings, he schedules two hours to work in his business. This includes making follow up calls to potential customers, updating his sellers, and making appointments for his current listings. Next on his list is a three hour block to be out and about for his appointments with lenders, his sellers, showing buyers homes, and more. Following the appointments he dedicates at least an hour to working on his business, creating resources and executing his marketing plan for each of his customers. Brandon ends his day by wrapping up any loose ends from the day. Again, this is a very high overview of what a day in the life of a real estate agent looks like, and your day could look totally different from Brandon’s and Kendra’s, but you’ll each have the same goal: to be a FOREVER real estate agent.
For me, the most important thing is staying organized.
Home Marketing Specialist Brandon Moore-Johnson has a very regimented schedule that allows him to serve his customers and take care of his growing family. Each day may hold different tasks, but the way he structures his day remains the same. In the mornings, he schedules two hours to work in his business. This includes making follow up calls to potential customers, updating his sellers, and making appointments for his current listings. Next on his list is a three hour block to be out and about for his appointments with lenders, his sellers, showing buyers homes, and more. Following the appointments he dedicates at least an hour to working on his business, creating resources and executing his marketing plan for each of his customers. Brandon ends his day by wrapping up any loose ends from the day. Again, this is a very high overview of what a day in the life of a real estate agent looks like, and your day could look totally different from Brandon’s and Kendra’s, but you’ll each have the same goal: to be a FOREVER real estate agent.

Brandon Moore-Johnson

Real Estate Agent since 2018
Lakeland Office

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A few things they forgot to mention…

We wanted to make sure we included a few more details on what a day in the life of a real estate agent looks like.

One, your evenings and weekends are jam-packed. Think about it, you are helping people with one of the BIGGEST financial investments of their lives and most of these people work Monday through Friday, 40 hours a week. So, most likely, your customers are going to request appointments to be weekday evenings or weekends because that’s when it is most convenient for their schedule!

Two, you’re always marketing… yourself, your listings, your services, etc. So you need to make sure you are putting your best foot forward when you are meeting new people and marketing on social media platforms.

Three, you’re not in this alone. Yes, you are the CEO of your small business and even though you may work “alone” you’re not truly alone! Depending on the brokerage you join {like ours}, you’ll have a non-competing broker to coach you; an administrative team to take care of the nitty gritty details; an accounting department to take care of the financials; a marketing team to supply you with all of the materials needed to make you successful; an education department to make sure you’re sharp as a tack; and a brand that will be here for you, FOREVER.

Interested in learning more?

If you’re looking for more information about working in the real estate industry, we’ve got plenty for you to review. Here’s a few pieces we recommend to review.

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Lead Me To The Money

Generating leads is a large portion of your real estate business, and something that we help with! Between our local, dedicated Business Development and Relocation team and the national Berkshire Hathaway HomeServices network, we are constantly cultivating relationships with hundreds of lead sources, brokerages and agents internationally. You also hold the power to generate your own leads through a multitude of methods while using the tools and resources we provide you!

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Position Yourself For Success

You may hold the title of REALTOR®, but we all know there are so many more titles that you also carry. Being a real estate agent isn’t just selling homes, you have a business to run! Let us help you with that part… the business-running part. We have all of the internal operational efficiencies in place, the tools to help you do your job, the automation and synergy needed to make your job easier, and finally a global brand with local roots to support you every step of the way. Let us show you what we’re talking about. We can talk the talk AND walk the walk.

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Here For You

When we say we are full service we mean it. We take an immense amount of pride in serving our agents and customers completely. We provide a full education department, accounting department, marketing department, in-person coaching and business consultation. All of these departments, people and resources are simply to support you and your small business. In addition to that we have CORE Services to help you deliver everything your customers need under one roof.

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