We’re looking for legendary leaders.

Yes, you read that right. Our mission is to be legendary and that means we are looking for real estate agents (like you!) who are ready to be legendary CEO’s of their real estate business.

See what our FOREVER agents have to say.

St. Petersburg Office

Blue Waters Team

“Keep going till you get it right. Practice makes nearly perfect.”

Blue Waters Team - Ashtin Brock & Dan Heroux

FOREVER Agent Since

2015

Success Story

Have grown their managed property portfolio to over 100 homes

Favorite Tool

Dotloop, Cabernet Corner & PropertyWare

Hometown

Providence, RI & Ft. Lauderdale, FL

Favorite Local Hotspot

The St. Pete Pier

Hobbies

Politics, history, gardening & being outdoors

Q & A with the Blue Waters Team
Q. How many years of real estate experience do you have?

25

Q. What’s your favorite thing about working in real estate?

The excitement in helping others find a home to lease or purchase, along with the smile that accompanies it.

Q. Will you share a favorite or memorable experience with a customer?

We worked with two customers with disabilities, a deaf husband and wife. I’ve never cried at a closing before, but did at this one! They were so appreciative during the entire process and we’ve become friends. They call upon us frequently to help with repairs, viewing documents, and more.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Enroll in our company’s classes, especially for Dotloop, Buyside, Cabernet Corner, and more. Keep going back. Know your marketplace, go to open houses, use your manners, and listen quietly.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Network…internally and outside the company and your sphere of influence. Go back to the basics.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

The brand is very well known for professionalism, honesty, and integrity.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

First, Dotloop because it’s great for record keeping and digital signatures. We use it to keep track of rentals as well. Second, Cabernet Corner for our database, training, and so much more. We use it for keeping track of what cards we mail too. Last, our PropertyWare software for Asset Managers. Honestly, there’s too much to list!

Q. How do you feel about our company culture?

It follows our ideals: excellence, teamwork, passion, and integrity.

Q. What do you love most about our in-house services?

The educational classes assisting us to correctly utilize the tools provided. Keeps you going till you get it right. Practice makes nearly perfect.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

It’s very well known for its professionalism, honesty, and integrity.

Q. How do you feel about our company’s core values and approach to customer service?

We love the teamwork… calling upon colleagues for information and assistance.

Q. What do you love most about our commitment to philanthropy?

The giving back. Helping others with a hand up. The Sunshine Kids have a special spot. The exhausted smiles at the end of the day of the annual Orlando trip. The kids simply being themselves for a week. We are so fortunate to take part.

Real Estate Agent Colissa Clark
Lakeland Office

Colissa Clark

“My local office is full of seasoned agents always willing to help and give advice.”

FOREVER Agent Since

2020

Success Story

Doubled units sold in 2 years

Favorite Tool

Our seriously high-end marketing

Hometown

St. Cloud, FL

Favorite Local Hotspot

Saturday’s Farmer’s Market

Hobbies

Crafts, art, cooking, gardening… creating!
Q & A with Colissa
Q. How many years of real estate experience do you have?

1

Q. What’s your favorite thing about working in real estate?

Helping people with the selling or buying of a home because of the opportunities for new beginnings… or fresh starts!

Q. Will you share a favorite or memorable experience with a customer?

The closing of my first sale. Both participants were excited about their transition, and everyone involved was great to work with.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Don’t get overwhelmed with info and analysis paralysis. Follow the advice given. Have a person in which to be accountable with.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

This industry is always changing so being open to altering their perception and way of doing things is important. The client market also changes so being able to relate to multiple generations is necessary. Team up with people unlike yourself to gain insight on a different area than you are used to. Sometimes it’s necessary to go back to the basics.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

The training is ongoing and precise. Learning specific topics in great deal has been beneficial. My local office is full of seasoned agents always willing to help and give advice. Our home office is active with agents and is easy to communicate with.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Seriously high end marketing. Even though I am new I don’t have to invent a professional marketing strategy. The software has been easy for a low tech person like me to learn and be confident using. The constant training so I am always current and the timing has been perfect while I’m getting started.

Q. How do you feel about our company culture?

I love our office atmosphere and community. Helping with local charities is important to me. The people take our role in real estate seriously but the mixture of personalities in our office works very well. There is a happy environment to work in.

Q. What do you love most about our leadership team?

I can’t say enough about the support and excellence of the leadership team. The classes with Erik are so full of useful information. Every one of the trainers always offer their time and advice. Their phone numbers are shared and they make themselves available.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The quality of the brand is incredible and incorporates great marketing strategies.

Q. How do you feel about our company’s core values and approach to customer service?

Our integrity… building relationships not just inventory.

Q. What do you love most about our commitment to philanthropy?

It’s always important to give to the community.

Brandon Office

Luz Colon

“Our education and resources are top notch and I never feel alone. ”

Luz Colon, Realtor

FOREVER Agent Since

2019

Success Story

Annual sales volume increased by over $9 million in 2 years

Favorite Tool

Buyside

Hometown

Tampa, FL

Favorite Local Hotspot

Downtown Tampa & St Pete

Hobbies

The performing arts and outdoor activities

Q & A with Luz
Q. How many years of real estate experience do you have?

2

Q. What’s your favorite thing about working in real estate?

Making dreams come true

Q. Will you share a favorite or memorable experience with a customer?

Met a single mom who was getting on her feet to get her children back home. I was able to scout a home being completely remodeled on 1.3 acres of land. Made an offer before it hit the market at below market value and she was extremely happy and excited!

Q. What’s the best advice you have for an agent who is brand new to the industry?

Never give up! If it were easy everyone would be doing it well!

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Market yourself in a way that positively influences your community and the people around you.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Everyone knows who we are and stand for. It is shown in all we do.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Buyside is so helpful for my listings and buyers because it helps make the process quicker and easier just by matching profiles and helping with value. Adwerx makes listing and marketing easier and less scary, and I also love Cab Corner. Our contact list and property watch on Cab Corner is a one-stop-shop.

Q. How do you feel about our company culture?

I love the camaraderie and the feeling of being a part of something.

Q. What do you love most about our leadership team?

They come alongside you and even if you feel down, they are there to help pick you back up.

Q. What do you love most about our in-house services?

Everything. Our education and resources are top notch and I never feel alone.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

I chose this company because of its great reputation and all that precedes it.

Q. How do you feel about our company’s core values and approach to customer service?

They are values I stand by and strive to live daily. We all should so the world can be a better place.

Q. What do you love most about our commitment to philanthropy?

It’s not about us just changing the real estate scene but changing our world.

Dawn Dell, Realtor
Sebring Office

Dawn Dell

“My relationships with my clients usually result in a close bond for life!”

FOREVER Agent Since

2018

Success Story

Annual sales volume increased by over $4.5 million

Favorite Tool

Automated Just Listed postcards

Hometown

Hallandale Beach, FL

Favorite Local Hotspot

Sandhill Grille

Hobbies

Spending time with family, gardening, and painting

Q & A with Dawn
Q. How many years of real estate experience do you have?

18

Q. What’s your favorite thing about working in real estate?

Helping people achieve the American Dream of home ownership.

Q. Will you share a favorite or memorable experience with a customer?

I was getting ready to get a much needed pedicure and waiting in line, my phone rang and it was a buyer who wanted to see a home I had listed on Lake Jackson. I decided to forgo my nail appointment and go show the property. From the moment I met this buyer we clicked as if we had known each other for years. They of course bought the home and we have since become the best of friends. My relationships with my clients usually result in a close bond for life!

Q. What’s the best advice you have for an agent who is brand new to the industry?

Realize real estate is not a job but a LIFESTYLE!

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Continue to sharpen your saw! Get training, always know there is more to learn!

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

The tools are very helpful in my success!

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

First, the post cards we receive with each new listing. This is a great tool to get the word out to the neighbors and potentially gain a new listing. Second, the brand of Berkshire Hathaway HomeServices is known worldwide and by aligning my core business principles with a company that also has the same integrity allows me to market to the masses with confidence. Third, the 2-10 Home Warranty program. I have incorporated that into my listing presentation and it definitely allows me the opportunity to show our CORE Services. There are so many to show my clients – we are in this together with them with an encore of services.

Q. How do you feel about our company culture?

All of the tools and services provided help elevate my business to the next level.

Q. What do you love most about our leadership team?

The level of support provided has helped me as a business owner get to the next level.

Q. What do you love most about our in-house services?

When I need an answer I know I can call upon them and someone is always willing and able to help me get the answers. This is imperative in our business.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

I appreciate the national level of recognition that comes with being tied to a very successful company.

Q. How do you feel about our company’s core values and approach to customer service?

My passion to help my clients with integrity is the same principle as the company’s.

Q. What do you love most about our commitment to philanthropy?

Lakeland Office

Andrew Fearn

“Every day is different, there’s always a new challenge.”

Real Estate Agent Andrew Fearn

FOREVER Agent Since

2014

Success Story

Annual volume has almost doubled since joining our company

Favorite Tool

Buyside

Hometown

Blackpool, England

Favorite Local Hotspot

M. BIRD at Armature Works

Hobbies

Golf, soccer, and the gym

Q & A with Andrew
Q. How many years of real estate experience do you have?

6

Q. What’s your favorite thing about working in real estate?

Every day is different, there’s always a new challenge.

Q. Will you share a favorite or memorable experience with a customer?

I helped an elderly couple sell their home in the middle of the coronavirus pandemic. The wife was overwhelmed since she had to pack up all on her own because her husband had just had a stroke and she had also lost her son earlier that year. I helped her find movers, cleaners, and also a smooth closing. To see her relief as she left for Michigan to be close to her family was a satisfying thing.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Learn as much as you can as fast as you can. Also don’t lose faith. Sometimes it takes a while to get your first closing. Do the basics and do them consistently.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Look in to more lead generation tactics and grow a team.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

There’s an endless amount of tools and support to grow my business.

Q. Out of all the tools and services we provide, in your opinion which would you list as the favorites and why?

Definitely Buyside. Also, our relocation services really helped me boost my business and added to my sphere of influence.

Q. How do you feel about our company culture?

Everyone in the office is friendly and helps each other out.

Q. What do you love most about our leadership team?

Everyone from the top of the company down to the market president is just a call away. My market president has been my broker from my first day and is always there for advice.

Q. What do you love most about our in-house services?

The availability of training. Love our local Capstone Title representative too!

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

Name recognition. Seems there are millions of Keller Williams agents but our agents seem to stand out much more.

Q. How do you feel about our company’s core values and approach to customer service?

We have a great team in Lakeland that are always offering advice and sharing contacts. Everyone I work with always does the right thing.

Q. What do you love most about our commitment to philanthropy?

Our school drives and last year’s Cabernet Sleigh was awesome. I also like when we help out the smaller groups and companies in need. Feels like we make a more noticeable impact.

Carla Goddard, Realtor
New Tampa Office

Carla Goddard

“My passion is assisting others – real estate not only assists others but changes lives.”

FOREVER Agent Since

2017

Success Story

Doubled units sold in 1 year

Favorite Tool

Agent Ambassadors

Hometown

Belmont Corners, ME

Favorite Local Hotspot

Moose Social Quarters

Hobbies

Proud Moose Member, NASCAR, cruising in one of our cars

Q & A with Carla
Q. How many years of real estate experience do you have?

3

Q. What’s your favorite thing about working in real estate?

My passion is assisting others – real estate not only assists others but changes lives.

Q. Will you share a favorite or memorable experience with a customer?

I was privileged to be the witness to a young man hitting one knee to ask a beautiful young lady to be his wife while I was writing the offer on the home they ended up purchasing.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Being a newer agent, the two things that changed my trajectory are education and mentorship.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Think outside the box. Don’t be afraid to try something new and see what happens. Never be without a mentor or coach – they will hold you accountable to your own values and goals.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

The synergy between the agents in our office is by far more than cooperating professionals – it is a teamwork with a passion to help others beyond measure.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Our Agent Ambassadors are life savers! Whether it is assisting with documentation, contract administration, or coordination with our customers they are always there with smiles and helping hearts. Berkshire Hathaway University and Erik Kaukonen, our Training Director are amazing. Long after the BHU experience Erik is there to answer questions, help find solutions, and walk you thru the world of technology tools we have. The New Home Specialist training on new homes in our market is spectacular. The buyer training, the objection handling, and the learning the process of how a home is actually built is bar none the best in the industry.

Q. How do you feel about our company culture?

After 25 years of being in an avocation of ministry, the culture of teamwork with a passion of helping others while maintaining integrity is in alignment with my core belief system.

Q. What do you love most about our leadership team?

The leadership in our office from team leader to our broker is knowledgeable but the mindset, the positivity, and the enthusiasm they share is contagious.

Q. What do you love most about our in-house services?

Education and support staff is outstanding. The opportunity to always be learning, growing is abundant in this ever changing world of real estate. Knowing there is a support team behind you is peace of mind allowing me to focus on the customer not tools.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

I love the far reaching footprint of the Berkshire Hathaway HomeServices brand. It allows me to have a referral network globally, not only 20 minutes away.

Q. How do you feel about our company’s core values and approach to customer service?

Having been in ministry for two decades, I wanted to work for a company that it was a passionate avocation to help others, to provide a level above in customer service, and to have integrity while doing it. I joined the Florida Properties Group team because of the core values and now know they are not just words but a way business is done.

Q. What do you love most about our commitment to philanthropy?

I have spent many years in community service. Knowing that my company also has the same commitment to community service is just who WE are in each agents soul.

Lakeland Office

Matt Harold

“Follow up is key. Don’t give up too early.”

Matt Harold, real estate agent

FOREVER Agent Since

2019

Success Story

Managed multiple homes and closed 3 additional units

Favorite Tool

Access to my Market President

Hometown

Lakeland, FL

Favorite Local Hotspot

Home with my family

Hobbies

Skateboarding, golf, water-sports, landscaping, and volunteering

Q & A with Matt
Q. How many years of real estate experience do you have?

1

Q. What’s your favorite thing about working in real estate?

The challenges!

Q. What’s the best advice you have for an agent who is brand new to the industry?

“The path to success is peppered with land mines.” Follow up is key. Don’t give up too early.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

You have to change your mind set when you want to gain access to the next level of income or status. Hire someone and multiply all your previous actions by at least 10X.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Customers respect the name greatly. I am proud to be a part of this group.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

1 – 100% Access to my office’s Market President. 2 – Our Agent Ambassadors. 3 – The technology.

Q. What do you love most about our leadership team?

All employees are easily accessible.

Q. What do you love most about our in-house services?

Everything!

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The reputation means everything.

Q. How do you feel about our company’s core values and approach to customer service?

That it is genuine.

Q. What do you love most about our commitment to philanthropy?

LOVE IT.

Real estate agent Donnie Hathaway
Countryside Office

Donnie Hathaway

“I wouldn’t be where I am today without the support of this company.”

FOREVER Agent Since

2016

Success Story

Became a $5M producer in the first 5 years with us… during a pandemic

Favorite Tool

Buyside

Hometown

Palm Harbor, FL

Favorite Local Hotspot

The Pinellas Trail

Hobbies

Anything outdoors!

Q & A with Donnie
Q. How many years of real estate experience do you have?

4

Q. What’s your favorite thing about working in real estate?

Meeting people and learning about them. Their story, their background and how I can help them achieve their goals.

Q. Will you share a favorite or memorable experience with a customer?

My Aunt is a cancer survivor and she has a group of friends from her time in treatment. One of her friends, also a cancer survivor, was a lady about 70 years old who had lost her husband a couple years earlier. They owned this single family home so she was taking care of all the maintenance. Cleaning, the yard work, trimming trees, and keeping the pool clean. The home was spotless but she was getting tired of keeping up with all of it and needed a condo so someone else could take care of those things. We listed her home and received 27 offers (this was 2017). Yes 27! 27 families loved the home they had created and put so much love into! During the process we had Hurricane Irma come through, she lost power for 4 days, and part of her fence was damaged. She didn’t complain about it but just keep overcoming each obstacle that she was faced with. What struck me with this customer was how strong she was throughout the process. It was not an easy transition for her but she had the courage through the ups and downs to continue pushing through. I think this a good example for life. Not everything will go as planned so you must be able to persevere. She ended up falling in love with a condo not to far from her home that she could put her own touch on.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Find an office that is supportive and is invested in your success. Ask to speak with the agents in the office to get a feel for what the culture is like. Then organize your contacts, whether is on a spread sheet or a CRM. Keep track of everyone you know and stay in touch with them.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Price is what you pay, Value is what you get. If you are looking for a company that gives you the most money per transaction don’t waste your time here. If you are looking for a company that is invested in you so you can become the best version of your self and therefore expand your business to reach out biggest goals then meet with one of our Managing Brokers.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

I wouldn’t be where I am today without the support of this company. My broker and a couple agents have played a huge role in the confidence I now have as a real estate agent. I never anticipated a Real Estate company to be as supportive and instrumental in my success when I started my career. I am grateful I landed in the perfect spot to being my real estate career.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Buyside – So many different ways to utilize this program for your business. Lead Gen, marketing, coming soon, monthly seller reports. I used it for all of my listing consultations and to stay top of my with my SOI. ACE – This takes the guess work out of the initial marketing launch. Everything is already created for you and all you have to do is send it where you want it to go. It saves me time and it’s like having a personal assistant that is great at creating each marketing piece you would need for the listing. Spacio – I like to have all software talking to each other and then platform connects to my CRM and sends follows immediately after the person leaves the home. For an open house, I use this to have people sign and and automate the follow up process. It saves me time from entering in data into my CRM and allows me to makes notes for each person that signs in so I can remember what we talked about and what’s important to that buyer.

Q. How do you feel about our company culture?

This company ensures that the agents are in the best position possible to be the best they can be for the public. They are always striving to be a better company and provide more for the agents, be supportive for the agents and this just frees up the agents the be the best person/agent they can be. When your company is doing everything they can to make sure you are set up for success it pushes you to do the same for the customer.

Q. What do you love most about our leadership team?

I have never had a broker say they don’t have time or they don’t know the answer. I’ve learned so much about the business from the leadership team and that has helped me become a better agent and business owner. If I had started out with another company I’m not sure I would still be in the business.

Q. What do you love most about our in-house services?

Support. Everyone needs it, no matter where you are at in your career.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

Love the reputation.

Q. How do you feel about our company’s core values and approach to customer service?

It aligns with my approach to customer service.

Q. What do you love most about our commitment to philanthropy?

All of it. Dewey and Allen don’t have to do any of this but they do and they are committed to doing all they can to impact those around them.

Island Estates Office

Lindsay Irwin

“Be honest and have integrity and you will always have repeat business! ”

Realtor Lindsay Irwin

FOREVER Agent Since

2019

Success Story

Closed volume is up over 200% and from 6 units closed per year to 21

Favorite Tool

Just Listed postcards

Hometown

Peru, NY

Favorite Local Hotspot

The Sandpearl’s fire pit for sunset

Hobbies

Sports!!! Watching and playing!

Q & A with Lindsay
Q. How many years of real estate experience do you have?

3

Q. What’s your favorite thing about working in real estate?

I love people and I love where I live, which is where I sell!

Q. Will you share a favorite or memorable experience with a customer?

I got under contract while showing a property in workout clothes by accident. These new clients became life long friends and we now have done 3 transactions together with myself usually in workout clothes – it is my good luck charm with them!

Q. What’s the best advice you have for an agent who is brand new to the industry?

Do not spend all your money with your first sale – aka a super expensive night out celebrating your first sale. Also, do not count on the money until you close!

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Be honest, have integrity and you will always have repeat business!

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

My office is on the island and I have wonderful array of Brokers who have my back!

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Just listed cards, marketing materials, and three listing stands/ signs at no expense when I joined! It was rewarding to have provisions to help me get on my feet when new to the company and it encouraged me to want further marketing materials!

Q. How do you feel about our company culture?

Wicked encouraging!

Q. What do you love most about our leadership team?

Wicked supportive!

Q. What do you love most about our in-house services?

Their immediate response and that I can rely on them.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The brand is super well known and highly respected!

Q. How do you feel about our company’s core values and approach to customer service?

Integrity for sure.

Q. What do you love most about our commitment to philanthropy?

The company’s continual community support.

Seleka Kerr, real estate agent
Brandon Office

Seleka Kerr

“Knowing that I have an entire team behind me and being able to tell my buyers and sellers that makes a significant difference.”

FOREVER Agent Since

2017

Success Story

Doubled annual sales volume

Favorite Tool

Servant leadership

Hometown

Mount Laurel, NJ

Favorite Local Hotspot

Pier 22

Hobbies

Reading, shopping, travel, spending time with friends and family, laughing, learning new things.
Q & A with Seleka
Q. How many years of real estate experience do you have?

3

Q. What’s your favorite thing about working in real estate?

Serving people as they find a dream home for their situation and ensuring they get the best deal possible for them. I enjoy getting to know them and sharing in their process and then keeping up with them afterwards to see how they’re enjoying their new home.

Q. Will you share a favorite or memorable experience with a customer?

A husband in my church named Ryan came to me 4 months after getting married and he said “I need to put my family in a home.” The three of us met to strategize and then began looking at homes. I first took them to a resale home in a neighborhood they were familiar with and I heard them express what they did and didn’t like about it. He pulled me to the side and basically said he wasn’t interested in the familiar anymore so I set an appointment for us to sit down with a salesperson from Lennar and we showed them a beautiful home from Lennars’ legacy series, fully loaded with all the upgrades in a community with all the amenities. They loved the house and the salesperson got them pre-qualified on the spot and then said “Ok I need you to go get me $1500 in a money order and we can close in 30 days.” Ryan looked at me and said “Huh? Right now? Tonight?! Wait I have to go smoke a cigarette. I didn’t know you could do it that fast!” I told him “I don’t play when it comes to real estate! My buyers tell me what they want and I get after it.” They’ve been in that home now for almost a year. It was pretty funny to see the shock on his face.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Trust the process, believe in yourself and don’t chase money. Look for opportunities to serve others. Filling your pipeline is the best way to ensure consistent earnings and long term success.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Don’t be afraid to try something new, step outside of your comfort zone. Don’t be afraid to expand your territory into places you haven’t previously considered. Look at your circle and see who’s around you; are they encouraging/challenging you to grow and expand or content with you being where you are? Everything about your sphere of influence is a reflection of you and your success. If you’re not where you want to be or you desire to go further, start there.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Well the brand doesn’t do hokie things to compete (wish I could insert an attachment here from another brokerage to illustrate my point.) like flash numbers to show how much better we are than everyone else. The company is conservative in their approach and their values are lived out through how employees and colleagues are treated, trained and supported. Every time I need something whoever I ask helps me right away. Whoever I’m referred to within our Florida Properties Group ranks is always knowledgable and helpful and willing to lend support. Knowing that I have an entire team behind me and being able to tell my buyers and sellers that makes a significant difference.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Servant leadership, state of the art resources and availability. The state of the art resources makes my job easier and makes me more efficient. Time is a scarce resource so the more that I’m able to accomplish in less time the better. Servant leadership is what I aim for and so I thrive off of it. The people I work with are always trying to genuinely make me better and help me grow into the best realtor that I can be. Availability is key because real estate never sleeps and access to information in a timely fashion can be crucial to closing a deal.

Q. How do you feel about our company culture?

I love the annual event for the entire company. The fact that Dewey and Allen remember me and care about what I’m doing means a lot to me and they’re both American patriots which is important to me as well. I think America is the greatest country in the world and I find that those who respect this nation, the flag and all it represents are generally honorable folks that I enjoy being in relationship with. The culture of the organization is reflected in its people and I have yet to meet someone in this organization who wasn’t the embodiment of its core values.

Q. What do you love most about our leadership team?

I love their availability, knowledge and willingness to lend a hand. The leadership team also speaks life over me and calls out the potential that lies within me.

Q. What do you love most about our in-house services?

Education – I’m a lifelong learner and in this business things are constantly changing and Berkshire Hathaway HomeServices Florida Properties Group is always a step ahead making sure we are prepared to run our businesses successfully.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

Name recognition, exposure, national and international footprint and our reputation. Every time someone from another brokerage tries to recruit me away I send them a screenshot which shows how much of the national market BHHS has vs. everyone else.

Q. How do you feel about our company’s core values and approach to customer service?

Integrity – it’s the cornerstone of my life and I couldn’t work for an organization where that wasn’t lived out.

Q. What do you love most about our commitment to philanthropy?

I believe giving back is important and that it is indeed a corporate responsibility to serve the community in which you are working in.

Lakeland Office

Stephanie Mayo

“There is always someone to reach out to for guidance, no matter what the issue is.”

Real Estate Agent, Stephanie Mayo

FOREVER Agent Since

2015

Success Story

Increased annual sales volume by $2M

Favorite Tool

Buyside

Hometown

Indianapolis, IN

Favorite Local Hotspot

Wherever my friends are!

Hobbies

Spending time with friends and family, playing pool, scrolling the MLS for homes built before 1920

Q & A with Stephanie
Q. How many years of real estate experience do you have?

Answer

Q. What’s your favorite thing about working in real estate?

Answer

Q. Will you share a favorite or memorable experience with a customer?

Answer

Q. What’s the best advice you have for an agent who is brand new to the industry?

Answer

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Answer

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Answer

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Answer

Q. How do you feel about our company culture?

Answer

Q. What do you love most about our leadership team?

Answer

Q. What do you love most about our in-house services?

Answer

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

Answer

Q. How do you feel about our company’s core values and approach to customer service?

Answer

Q. What do you love most about our commitment to philanthropy?

Answer

Annie & Kevin Rocks, real estate agents
Trinity Office

Annie & Kevin Rocks

“I would say the staff of Berkshire Hathaway HomeServices Florida Properties Group makes all the difference for us. ”

FOREVER Agent Since

2017

Success Story

Started with us as a new agent and in 4 years is closing over $30M per year

Favorite Tool

Property search feature

Hometown

Odessa, FL

Favorite Local Hotspot

Honeymoon Island Dog Park

Hobbies

I love my dog, kayaking, and anything on the water
Q & A with Annie & Kevin
Q. How many years of real estate experience do you have?

3

Q. What’s your favorite thing about working in real estate?

The relationships I have built, working with my husband, and helping peoples dreams come true!

Q. What’s the best advice you have for an agent who is brand new to the industry?

Hustle, hustle, hustle, grit, train, train, train and keep your chin up! The amount of time you devote will be a direct reflection of the business coming back to you.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

This is a great question! The processes and systems of support here at Berkshire Hathaway HomeServices Florida Properties Group definitely provides a platform of success for anyone coming into the industry and already set up with an established business.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Berkshire Hathaway HomeServices Florida Properties Group has such a recognizable brand that is synonymous with quality. People feel reassured we have such a great company behind us. Florida Properties Group exemplifies integrity which we are sure to convey to our customers.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

The property search feature on our website is the best around with so many details to help really narrow down the choices for customers. Florida Properties Groups’s initial training was enough to get us going in a big way. We love the trainers and information we gained from this experience. The other major tool we love is our managing broker. He is the best around! Having someone so knowledgeable and trustworthy at our sides really puts an air of confidence in our transactions.

Q. How do you feel about our company culture?

The culture of team work and integrity in our office is prevalent.

Q. What do you love most about our leadership team?

There is always an expert in every corner ready to help with anything I bring forth!

Q. What do you love most about our in-house services?

I would say the staff of Florida Properties Group makes all the difference for us. We want to align ourselves with the best in the biz and truly feel that is the case.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The name recognition and the brand awareness can not be beat! The international exposure is great and the #1 residential brokerage in the nation is impressive.

Q. How do you feel about our company’s core values and approach to customer service?

Integrity is the most important trait to us. For our business, we have the utmost respect for the people we serve and want to have a brokerage that feels the same way.

Q. What do you love most about our commitment to philanthropy?

Kevin loved the Clay Shoot this year! All of the drives for Metropolitan Ministries are easy to participate in and be part of the community.

Brandon Office

Yeneisi Rodriguez

“My favorite thing about working in real estate is making dreams come true.”

Yeneisi Rodriguez, real estate agent

FOREVER Agent Since

2018

Success Story

Started with us as a new agent and in 3 years is already a $4M producer

Favorite Tool

Education

Hometown

Riverview, FL

Favorite Local Hotspot

Tsunami Sushi

Hobbies

Reading

Q & A with Yeneisi
Q. How many years of real estate experience do you have?

2

Q. What’s your favorite thing about working in real estate?

Making dreams come true.

Q. Will you share a favorite or memorable experience with a customer?

I had a customer that was terminally ill and she passed away the day after we agreed on an offer. I loved working with her because even though she was sick she never made any excuses, she was sharp and fair. Many of our meetings took place at the hospital where she was being treated. After she passed she left instruction to her daughter (who I had never met) to continue working with me (she had her affairs in order). I helped her daughter sell a commercial property, a duplex and a single family home. Her daughter and I became friends.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Perseverance. Keep trying your best every day and the results will come. Lose the employee mentality as soon as possible. Embrace your new future and don’t ever look back.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Take the time to teach even if you don’t think you have anything to offer. New agents really really appreciate you taking the time.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Great training, knowledgeable market presidents, tailored business planning and lead opportunities.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Education, marketing resources and lead generation. The first one gave me the confidence needed to get out there, the second one keeps my business afloat when I’m too busy or slacking. The last one provides an extra source of income while I build my business which is essential for the survival of new agents.

Q. How do you feel about our company culture?

I love the overall feeling of teamwork.

Q. What do you love most about our leadership team?

Availability.

Q. What do you love most about our in-house services?

Education.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

I benefit from the solid reputation.

Q. How do you feel about our company’s core values and approach to customer service?

I love the teamwork and excellence.

Q. What do you love most about our commitment to philanthropy?

We get to meet our community and grow from participating in a project.

Real estate agent Lorna Short
Countryside Office

Lorna Short

“Our leadership listens, is compassionate and logical and makes the right long-term decisions for the strength and growth of the company.”

FOREVER Agent Since

2007

Success Story

15 year veteran with us consistently producing $5M+ in closed volume annually

Favorite Tool

Adwerx

Hometown

Palm Harbor

Favorite Local Hotspot

The Fenway

Hobbies

Sports….CrossFit, biking, swimming, running

Q & A with Lorna
Q. How many years of real estate experience do you have?

23

Q. What’s your favorite thing about working in real estate?

It’s rewarding to help people make their dreams come true.

Q. Will you share a favorite or memorable experience with a customer?

My favorite handyman, who is just a gem, fell through our seller’s living room ceiling from the attic. On one hand it was not funny, on the other, we all laughed until our stomachs hurt.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Carefully choose the right long-term company to partner with. Seek out good training to learn the business properly, both on the listing and selling side.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

When things aren’t going well, go back to basics. Remember what you did to grow the business when you started and focus on those activities.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

The power and trust of the brand has helped tremendously with listings.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Adwerx because customers love it, ACE because I no longer have to create a brochure and can easily advertise my listings, and our awesome affiliates, title, mortgage, insurance and property management.

Q. How do you feel about our company culture?

The supportive environment, the team spirit, the lack of competitiveness within the company.

Q. What do you love most about our leadership team?

Our leadership listens, is compassionate and logical and makes the right long-term decisions for the strength and growth of the company.

Q. What do you love most about our in-house services?

We have a variety of training at our fingertips on a regular basis. We have full support of all aspects of real estate.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The name is powerful, recognizable and impressive. The message is consistent and feels stable.

Q. How do you feel about our company’s core values and approach to customer service?

It keeps the expectations and standards very high to do our best to service our customers, even when a transaction gets tough.

Q. What do you love most about our commitment to philanthropy?

It’s just excellent!

Countryside Office

Arlie Spicer

“Our reputation is one of quality and a commitment to the client, which aligns with my values.”

Arlie Spicer, real estate agent

FOREVER Agent Since

2019

Success Story

Increased annual sales volume by more than $2.5M in first full year with us

Favorite Tool

Training programs

Hometown

Alexandria, KY

Favorite Local Hotspot

Safety Harbor

Hobbies

Refinishing furniture and working on home improvement projects

Q & A with Arlie
Q. How many years of real estate experience do you have?

1

Q. What’s your favorite thing about working in real estate?

Helping others and delivering exceptional service.

Q. Will you share a favorite or memorable experience with a customer?

Selling my first home, on the first showing for over list price and gaining the confidence that reinforced that I had made the right career choice.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Love what you do and always put the client first.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

Be willing to step out of your comfort zone and ask others for help.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Florida Properties Group provides exceptional training along with state of the art tools.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

BHHS provides extensive training programs with access to endless resources which allows me to be an expert. Dotloop simplifies the contract process, making it easy for the client and realtor. Lastly, ACE brings me complete formatted materials making it easy to market myself and my listings.

Q. How do you feel about our company culture?

The level of community giveback is very impressive and heartfelt, but not high pressured as I have experienced in other companies.

Q. What do you love most about our leadership team?

Visibility of the leadership team, whether it’s a daily leadership communication or Facebook Groups.

Q. What do you love most about our in-house services?

I love the level of support. Our admin team is always there when I need them. Also, the support I get from my colleagues is exceptional, they provide that direction when I lack the experience and knowledge ensuring I am taking great care of the client.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

Our reputation is one of quality and a commitment to the client, which aligns with my values.

Q. How do you feel about our company’s core values and approach to customer service?

Teamwork, as a less experienced agent, the support has far exceeded my expectations. I am never alone, the support is a phone call, text or email away.

Q. What do you love most about our commitment to philanthropy?

Giving back shows the community we care!

Lisa Terrell, Realtor
Sebring Office

Lisa Terrell

“This business takes a little time to develop. It does not happen overnight.”

FOREVER Agent Since

2017

Success Story

More than doubled units and volume in 2 years

Favorite Tool

Just Listed postcards

Hometown

Sebring, FL

Favorite Local Hotspot

Our local Chili’s

Hobbies

Working out, riding bikes, having a few cocktails on Friday night

Q & A with Lisa
Q. How many years of real estate experience do you have?

3

Q. What’s your favorite thing about working in real estate?

I love working with buyers and sellers and providing the highest level of professionalism.

Q. Will you share a favorite or memorable experience with a customer?

A buyer asked me to send a note to a property that she loves that was not on the market. I thought it was a compete waste of my time. The sellers called me a month after the letter and said they wanted to sell due to health reasons. Closed on it in August!

Q. What’s the best advice you have for an agent who is brand new to the industry?

This business takes a little time to develop. It does not happen overnight. Do as many open houses as you can. Have someone mentor you.

Q. Has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

Absolutely!

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Postcards after a listing, sellers really like it. Open House Showcase offers great exposure and advertising for the sellers. Our CORE Services like Title and Mortgage are very convenient for clients as well as me.

Q. How do you feel about our company culture?

The thing I like the most is the company is a leader in technology services.

Q. What do you love most about our leadership team?

Always there for me. Our broker / Market President is the best. She works her butt off for all of us.

Q. What do you love most about our in-house services?

I love all of it!

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The name recognition and reputation make a difference.

Q. How do you feel about our company’s core values and approach to customer service?

My core values are the same. Communication is key, passion, and integrity.

Carrollwood Office

Tammy Waugh

“The overall feeling of our company culture is amazing. I feel well taken care of and that my voice is heard.”

Tammy Waugh, real estate agent and team

FOREVER Agent Since

2005

Success Story

Closing 30 additional units per year

Favorite Tool

Luxury marketing

Hometown

Tampa, FL

Favorite Local Hotspot

Ulele

Hobbies

Running and going to the beach

Q & A with Tammy
Q. How many years of real estate experience do you have?

25

Q. What’s your favorite thing about working in real estate?

Truly helping people find their dream homes and helping families to be settled in Tampa. I absolutely LOVE Tampa and selling Tampa!

Q. Will you share a favorite or memorable experience with a customer?

I work with so many people, but one memory that sticks out was when I was working with an ER doctor in Lakeland. He worked the night shift but would drive his daughter around during the day as a baby so she would sleep. I want to make sure I go the extra mile for my customers just as they go the extra mile for their family.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Always keep your focus on the customer, not on the income. You have to be willing to commit and work 100% of the time. This is the hardest job anyone will ever have. It’s a job, not a hobby. You are running your own business. You have to know everything. It’s YOUR business.

Q. What’s the best advice you have for an experienced agent who wants to expand their business?

You need accountability and ask for help if you need it! Don’t ever think you’re bigger than anyone else. Be humble.

Q. How has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

The brand Berkshire Hathaway HomeServices is amazing, from the tools to the pure professionalism. I’ve listed homes from people that truly love the brand so much and it’s been extremely beneficial. The tools that are offered at Florida Properties Group are fantastic and the menu of those tools for new agents to choose from is far beyond what I’ve seen anyone else offer.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top” and why?

The Luxury Marketing that’s offered at Florida Properties Group is so professional and chic. All of the marketing materials and the global syndication to well-known websites such as WSJ.com. MansionGlobal.com and Juwai are wonderful additions to my current marketing and always lead to a sale.

The Just Listed postcard program is something I love and my customers love. It’s so easy to use, which helps me out with all of the other marketing items on my list.

The Adwerx digital retargeting advertising program is another feature both my customers and I enjoy. It’s such a huge benefit and another way for me to market their home to sell quicker and for top dollar. The analytics that are automatically sent out always impress my sellers.

As mentioned before, I LOVE TAMPA! And because I love to sell Tampa, the Relocation Guide our marketing department put together is a must on my list of favorites. I love to send this to people looking to move to the area because it’s a great representation of what the city I love and all of the surrounding areas have to offer.

Q. How do you feel about our company culture?

The overall feeling of our company culture is amazing. I absolutely love the “open door policy” I have with anyone and everyone in the company. I feel well taken care of and that my voice is heard.

Q. What do you love most about our leadership team?

Allen and Dewey, the local owners, are available. That’s something you don’t always see in the real estate industry.

Q. What do you love most about our in-house services?

Everyone who is a part of our Core Services is so hands on, always available, and they do anything and everything they can do for everybody within reason. They know how I work and what I expect. They’re good to me and get my deals closed, which makes my customers happy! Everyone in Capstone Title, Capstone Insurance, and Preferred Lending Services are so good and positive with my customers, which is an amazing reflection of me.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The national appeal with Warren Buffet is a positive one that goes a long way. Warren didn’t start making his millions until he turned 60 – so that means I’m right on target!

Q. How do you feel about our company’s core values and approach to customer service?

Everything is created to work together and move my business forward. The marketing materials make me look so good. The core services help her customer service more than anything because it ties all of the loose ends together. Any and every purchase or sale truly takes teamwork – it’s a team effect. For example, if there’s a permit that needs to be picked up, I will get it taken care of so the deal can keep moving forward.

Q. What do you love most about our commitment to philanthropy?

I live my life by giving. My grandmother always taught me if you give and help others then you will be rewarded. Our commitment to philanthropy is something that I love and I’m always willing to help others.

Real estate agent Kendra Wilson
New Tampa / Wesley Chapel Office

Kendra Wilson

“The brand is known for professionalism and quality. I have always conducted business in this manner in many different industries, so this was a great match for me.”

FOREVER Agent Since

2016

Success Story

Started as a new agent now closing over $10M in volume

Favorite Tool

Buyside

Hometown

Nashville, TN

Favorite Local Hotspot

My home

Hobbies

Spending time with my daughter, volunteering at my church, and laughing uncontrollably with my friends

Q & A with Kendra
Q. How many years of real estate experience do you have?

4

Q. What’s your favorite thing about working in real estate?

I enjoy making the home purchase or selling process seamless for my clients.

Q. Will you share a favorite or memorable experience with a customer?

My very first listing… My client made it extremely clear that she has previously SOLD her own homes in 6 days or less. I got it SOLD in 3 days!!! She had me nervous and scared, but she pushed me to step up and get the job done.

Q. What’s the best advice you have for an agent who is brand new to the industry?

Learn as much as you can about the industry. Go to trainings, conduct Open Houses to gain customers, and make sure to tell EVERYONE what you do for a living.

Q. What’s the best advice you have for an experienced agent who who wants to expand their business?

Take RISKS. Stay connected with technology, and connect with past clients.

Q. Has being associated with Berkshire Hathaway HomeServices Florida Properties Group contributed to your success?

The BRAND is known for professionalism and quality. I have always conducted business in this manner in many different industries, so this was a great match for me.

Q. Out of all the tools and services we provide, in your opinion which would you list as the “Top 3” and why?

Our Buyside BMA gives instant market value and lets clients know home many people we have in the system looking for a home like theirs. Our company leads are great when you have slow periods. Our relocation team makes the ability to send and receive referrals very easy.

Q. How do you feel about our company culture?

The technology and tools are amazing.

Q. What do you love most about our leadership team?

I can always call or text my broker and get a response.

Q. What do you love most about our in-house services?

Training is awesome. I knew nothing about real estate and feel I gained a lot of knowledge by going through initial and continuous training from the company.

Q. How has being affiliated with the Berkshire Hathaway brand impacted your business?

The name recognition and reputation matter.

Q. How do you feel about our company’s core values and approach to customer service?

Integrity is CRITICAL to me…that is the core of everything that I do.

Q. What do you love most about our commitment to philanthropy?

Every company should give back. Florida Properties Group does a great job at giving back to the community.

BHHS seal in white - cropped
“In any operation join up with the best – you will gain from the strengths of those around you. Who else in the real estate brokerage business has the resources of a company that has nearly $200 billion dollars of net worth? And we’re growing. So get on a train that’s going 80 miles per hour; don’t get stuck on the sideline.”

Warren Buffett

chairman and CEO, Berkshire Hathaway Inc.
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© 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.