Own Your Farm with My 8-Week Power Plan
Build Buzz. Bag Listings.
Be the Go-To Agent.
Hey there, future neighborhood superstar! It’s Casey here, and I’ve got the ultimate playbook to help you take over your farm area like a pro. Ready to make waves, build relationships, and land those listings? Let’s dive in.
Why This Plan Works
(And Why You Need It)
Here’s the deal: farming isn’t about tossing out a few postcards and hoping for the best. It’s about showing up consistently, building trust, and creating buzz. That’s exactly what my 8-week system does. It’s fast, focused, and designed to make you the talk of the neighborhood.
Here’s the 8-Week Scoop
Week 1: Handwritten Notecards
Grab your favorite pen and send a personalized note to each homeowner. No sales pitch—just a friendly intro.
Something like:
Hi Neighbor! I’m Casey, your local real estate expert. If you ever need advice or have questions, I’m just around the corner.
Week 2: Send an Item of Value
Think a quick list of fun local events or a handy home maintenance checklist. Keep it simple but thoughtful. They’ll love it.
Week 3: Neighborhood Activity Report
Let them in on the scoop—what’s selling, what’s pending, and what’s on the market.
Bonus points if you add a little note like:
Most folks love staying in the loop about their neighborhood. Hope this is helpful!
Week 4: Pop-By Delivery
Time to get creative! Drop off a small gift with a cheeky tag, like jam with a card that says, “Real estate is my jam—let’s connect!”
Week 5: CMA (Comparable Market Analysis)
Deliver a personalized market analysis for each home. Make it feel special with a hand-addressed envelope or another cute drop-off.
Week 6: Another Handwritten Note
Follow up with something like:
Hi Susy! Just checking in to see if you got the market report I left last week. If you have questions, I’m happy to help!
Week 7: 2nd Neighborhood Activity Report
Give them an updated snapshot of what’s happening locally. Keep it fresh and useful.
Week 8: An Actual Phone Call
Okay, now’s the time to pick up the phone. You’ve made plenty of friendly touches—this call won’t feel out of the blue. If they don’t pick up? Drop off one last pop-by.
Here’s the Secret Sauce
- Stay Consistent: Skipping weeks isn’t an option. This is about showing up.
- Make It Personal: They’ll remember the little things—your notes, thoughtful gifts, and updates.
- Finish Strong: The follow-up is just as important as the first touch.
What Happens After the 8 Weeks?
Don’t stop now! Keep the momentum going with monthly touches. Mix it up: notes, pop-bys, calls—you get the idea. The goal? Stay top-of-mind so they think of you when it’s time to buy or sell.
Let’s Do This!
I’ve laid out the plan. Now it’s your turn to make it happen. Farming doesn’t have to be overwhelming—not when you’ve got a blueprint like this.
Important Links
© 2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.